Expert Marketing Advisors
Fueling the Marketing Fire
Courtney Kehl, Advisor & President of Expert Marketing Advisors.eMa is a marketing agency committed to helping growing B2B tech companies maximize their marketing ROI and achieve their growth objectives. The company has a versatile team with diverse backgrounds and decades of specialized experience across multiple disciplines of marketing, including integrated marketing, campaign management, content creation and web development. They leverage marketing automation tools like HubSpot and industry best practices to create attractive marketing assets that directly speak to the target audience.
“As a full-service team, we are uniquely positioned to help companies in their hyper-growth stages at any point in their lifecycle as our full portfolio of services are poised to effectively boost lead flow and position companies favorably among the competition,” says Courtney Kehl, Advisor & President of Expert Marketing Advisors.
Having worked closely with many tech companies, eMa understands that a data-driven approach is critical to achieve accelerated marketing-driven growth. In this regard, they have devised ‘tried and true repeatable playbooks’, which enables them to set up strong foundations for clients' marketing initiatives. It allows them to focus on results and identify where the leads are getting lost as well as new opportunities. The company also has a network of analysts who regularly evaluate clients’ financial data on a weekly or monthly basis. Their insights help eMa track organizational growth and recommend marketing strategies that help clients achieve their growth goals.
“We craft a story that resonates with the target audience, and raise client brand awareness through proactive media campaigns and initiatives,” states Kehl.
eMa’s SEO services are highly customer-centric, with a strong focus on building B2B brand trust by leveraging industry best practices for services like web desk design, social media campaign management, and partner enablement. For growing companies, eMa understands the need to maintain tech stack hygiene to best align with the growth curve. To that end, the company offers expert support in managing and scaling CRMs, backend, and frontend operations and equips clients with all the necessary tools to succeed.
With 15 years of experience handling marketing automation tools like HubSpot CRM, eMa is an expert at helping clients establish a growth engine that tracks sales and marketing activity across the organization so business outcomes can be measured and achieved. The agency’s best practices are structured to provide clients with quick sales wins. And to ensure the marketing momentum continues to generate a robust pipeline of qualified prospects, eMa incorporates marketing initiatives designed to nurture leads through the sales cycle. The agency has successfully worked with early-stage growth startups through mature companies by increasing their value to achieve unicorn status, and earning them an advantageous exit.
As a full-service team, we are uniquely positioned to help companies in their hyper-growth stages at any point in their lifecycle as our end-to-end services are poised to effectively boost lead flow and company position among competitors
With strong tech alliances with leading providers like HubSpot, eMa is able to deliver all these services and best-in-class marketing recommendations. This enables them to ensure that clients are getting the best tools while staying up-to-date with the latest releases.
eMa attributes its success to a team certified and proficient in cloud-based systems, Kubernetes integration, cybersecurity, and big data analytics. With a company culture rooted in innovation and client feedback, eMa continues to take long strides in delivering its commitment to making businesses grow.
Expert Marketing Advisors News
Expert Marketing Advisors Celebrates Strong 2023 with Client Growth and Excellence
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Company
Expert Marketing Advisors
Management
Courtney Kehl, Advisor & President of Expert Marketing Advisors.
Description
eMa is a B2B marketing firm dedicated to helping growing technology companies make their mark in the market. The company provides vital support across all marketing areas needed to grow the company’s overall valuation, including SEO/SEM, Demand Generation, Marketing Operations, Digital Campaigns and PR Programs.
REDWOOD CITY - Expert Marketing Advisors, announced its 2023 company growth and strong performance driven by client and agency partner growth. These achievements come along with the close of a strategic investment and integration with award-winning tech marketing consulting firm, Espresso B2B Marketing. As the standard for B2B marketing services, Expert Marketing Advisors added 19 new clients in 2023 to now serve more than 70 clients globally, while increasing the company’s specialized experts and deepening the talent bench. The firm also completed a new website refresh and was recognized for seven new awards including recognition from Global Business Leaders Magazine, The Silicon Review, and Redwood City Awards.
“As businesses continue to transform, marketing needs to evolve their approach and explore how AI is revolutionizing the way marketing needs to work,” said Courtney Kehl, Principal and Founder, Expert Marketing Advisors. “The investments we made in 2023 across the business and talent bench have laid the foundation and enabled our team to start leaping into the next generation of marketing. Our expanded portfolio of services and increased expertise in key marketing areas put us at the forefront to help our clients make this change – all while providing the same level of excellence and personalized attention, they have come to expect from us over the past 7 years.”
Expert Marketing Advisors offers a full portfolio of services to accelerate marketing leads and ROI, including
● sales enablement
● account-based marketing
● marketing messaging
● event support
● asset creation
● marketing campaigns
● branding & design
● press relations
● analyst relations
● internal communications
● social media management
● operations management
● online reputation management
● tech stack integrations and data maintenance
● strategy
● ghostwriting
● marketing programs
● web development
● SEO
● SEM
The firm also has partnerships with domain expertise across multiple areas such as Martech integration and paid acquisition and continues to build out its ecosystem with new strategic partners like ZoomInfo to help clients accelerate their business goals.
Kehl said, "We are excited to take our clients' businesses to new heights this year, and we look forward to new opportunities to work with even more partners who share our aspirations of becoming an extension of our clients’ team.”